Blog Post #2

What is a personal brand?

A personal brand is a sort of presence that you establish on various online platforms. Getting a social media account up and running to represent your brand can be kind of tricky. Right from the get go, you must be actively thinking about your reputation, what kind of content you want your audience to see, and what your end goal is. It’s easy to start up an account and start publishing content at random, but there are ways that you can better manage how you go about presenting yourself to an online forum.

Maintaining a consistent brand voice is key for keeping your content cohesive. A brand voice reflects how you communicate with your audience. Is your tone informative and detached? Or is it positive and personal?

If you want to be successful with your brand, you MUST invest time in getting to know your audience. Engage with them. Encourage them to provide feedback. Share with them and be authentic.

Know what you are talking about. Research information beforehand so that you can back yourself up with credible sources. People shouldn’t have to question whether or not you can be relied upon for quality information.

Overall, you should be creating a positive, engaging platform that presents your brand in the best possible way. Keep your content consistent, and get to know and grow your community.